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GM bets on electric Cadillacs and micro-vans to reverse China slide
General Motors is overhauling its Chinese line-up with a greater emphasis on electric cars and smart-driving technology to stem a slide in sales after more than two decades of growth in a country that contributes nearly a fifth of its profit.
GM's new China boss Julian Blissett told Reuters it would renew its focus on luxury Cadillacs, roll out bigger but greener sports-utility vehicles (SUVs) and target entry-level buyers with low-cost micro electric vehicles.
He said new technologies such as EVs and cars with near hands-free driving for highways would play a key role in GM's China initiatives, which are part of a push to regain momentum lost in the face of intense competition and shifting tastes.